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Our shopping centres sit within the heart of their communities. It is our goal to transform our centres from pure shopping locations into thriving and dynamic retail, leisure and entertainment destinations for the community.

Sovereign Centre Rooftop Cinema October 2015

Prospect Centre, Hull - Easter 2015

Across our portfolio we host a varied programme of events, create pop-up shops, showcase local talent and exhibit art by creating stylised galleries celebrating local talent.

An important part of the Marketing at NewRiver is our active engagement with local authorities, schools, universities, colleges, charities, media, communities and neighboring retailers to create unique customer experiences resulting in a dynamic and varied calendar of events for our customer and their families.

The integration of exciting digital innovations within the physical environment presents an exciting opportunity for our customers and retailers. NewRiver has a committed bricks’n’clicks strategy which includes mobile optimisation, click n collect partnerships with key market players including Google, Amazon with their Collection Lockers and free BSKYB Cloud WiFi for our shoppers.


Lucy Mitchell
Director - Corporate Communications 

020 3328 5820

Donna Callander 
Head of Shopping Centre Marketing

020 3829 8890

Erin Thorne
Customer Experience Manager
020 3947 1416